San Francisco-based Digital Marketing Specialist, Liz Ramstad, inquired for a complete rebrand for her company, Driftwood Digital Marketing, with an ocean-inspired theme. This project included an initial Brand Design and then Website Design to follow.

Driftwood Digital Marketing serves businesses in the aquatics and ocean sports industry. Founder, Liz Ramstad, is also a diver and avid ocean-enthusiast herself. This sparked the inspiration for an ocean-themed website and brand design.

To bring this vision to life, Mackenzie implemented elements from the ocean into the logo design with a wave being the center focus and kelp accented around the edge. As the ocean itself is ever-flowing and fluid, this inspired a circular logo.

The website provided a canvas for ocean-focused imagery that matched her color palette. Dreamy wave shots and underwater kelp forests became the main visual element for the site to aesthetically showcase her digital marketing skills and completed project work.