In launching Fell Creative, I needed a website of my own that would list my services, host client intake forms, and demonstrate my web design capabilities to prospective clients. This site was built to represent the professional finished products I create for other businesses. Being a service based business, the site needed a visual element to pair with the written content to create an aesthetically pleasing experience for the user.

Designing my own website allowed me to showcase my Web UX and Design skills and learn new design tools through experimentation. I kept the user experience in mind throughout the build to create a seamless click-through workflow for clients navigating the site.

For the visual experience, I explored abstract concepts through the form of shapes, lines and color gradients. Graphic design played a large role in providing visual elements to the site. I created abstract designs that would appear 3D and add depth to our site. I made multiple renditions to the graphics to provide the eye with variety.

To portray my past work, I designed each portfolio page with unique graphics using the project’s original color palette. This allowed me to demonstrate my ability to work with any range of colors, providing my clients with creative freedom.

– Mackenzie Fell, Founder of Fell Creative