Sarah and Fi are two professional clinicians aiming to help educate people about love addiction and support the recovery process. This is a heavy topic, so the website needed to feel fun, bright, and approachable to make viewers comfortable to take the first step towards recovery.

Mackenzie worked directly with Sarah and their brand designer to incorporate brand colors, typography and logo renditions in a cohesive way. The bright, flashy colors and textures are intended to bring an air of playfulness to accompany a very serious topic.