California-based DJ and Producer, Felly Fell, needed a social media presence to widen her reach in the music industry.

Facebook and Instagram have proven to be some of the most important social platforms for advertising in the music industry, so we plan out weekly posts, stories and reels.

Looking into the future, we plan to start managing Felly Fell’s TikTok as well to keep up with current social media video trends. TikTok has quickly become the fastest growing social media platform, so it is best to create a TikTok presence early on.

The social platforms we manage for Felly Fell promote her upcoming events, share her recent music releases, and cultivate community. We select high-quality, colorful photographs from each of her events to portray the environment at Felly Fell’s performances.

We aim to create an aesthetically pleasing experience for the viewer to attract followers and boost engagement. We work with professional event photographers to gather content from each show for event recaps and promoting future sets.

For each event, we plan out a series of posts to promote the event using photographs from past events and graphics made for the upcoming show. When posting a graphic, we select a photo to post before the graphic as lifestyle photography creates more interaction and engagement with audiences. Lastly, we create a post-promotion plan to showcase the performance and environment of the event.